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Winner
Media
Mediaedge:cia UK
Morrisons
Let's Grow
The challenge for Mediaedge:cia UK was to inspire families with the Morrisons supermarket 'fresh' proposition. They devised the 'Let's Grow' campaign; a groundbreaking community initiative that encourages school kids to create their own vegetable gardens. Some 85% of UK primary schools participated, with an extra two million customers visiting a Morrisons store. A case of everyone happily getting their hands dirty.
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